Restaurant and Food Service Consulting   

Restaurant Business Plans  

Restaurant Development  

Restaurant and Food Service Consulting 

Restaurant Profitability Improvement  

Restaurant Marketing and Branding  

Menu Engineering and Design  

Menu Development  

Restaurant Management  

Restaurant Valuation  

Restaurant Mergers & Acquisition  

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Brillion Restaurant Group is a leading global restaurant consulting and hospitality consulting services firm providing a comprehensive array of advisory, consulting, management and administrative services to the restaurant and foodservice industry. Brillion has developed a unique and effective process to identify and capture opportunities that achieve the highest possible financial returns.

Our extensive knowledge of the food industry ranges from restaurant business plans and developing new restaurant concepts to restaurant operations, menu management, and growth strategy.

Whether you’re a restaurant chain looking to improve the operations of specific units or regions or you’re looking for guidance as a new restaurateur, the best-in-class management team at Brillion will bring rapid, productive changes as either hands-on management or as strategic consultants. Our team will bring about cogent changes in several key areas that are ultimately responsible for the success of any hospitality business. Making improvements to existing practices, we’ll work to:

  • Reduce costs at all levels, from staffing to product
  • Encourage customer loyalty
  • Lower employee turnover
  • Improve hiring process and training practices

In addition to assisting established restaurants, Brillion also provides guidance and direction for entrepreneurs launching a business. From crafting an innovative, winning concept to designing the perfect menu, Brillion is prepared to assist restaurants at any stage in the game – even if all that exists is an idea on a napkin.

We do it all.

We’ve helped generate success for our clients worldwide. Take a moment to look around and get a taste of what we can do for you.


Brillion has offices in New York, Chicago and Pittsburgh. We’re experienced in fine- tuning and adapting food service organizations to a variety of international markets and cultures. Our proven team of seasoned professionals effectively assesses each unique situation, identifies and formulates strategic opportunities and executes a detailed tactical plan through supervision and hands-on implementation. Our team is based “on the ground” where the restaurants are; not out of touch in a remote office. We match the skill sets of our senior staff with the unique challenges of each foodservice opportunity.


Restaurant and Food Service Consulting

Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business.

Restaurant Development

Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business.

Outsourced Restaurant Management

Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders. We are the most well known solution for restaurant chains facing performance challenges and the only firm of its kind offering complete long term management of restaurant chains on a contract basis.

Menu Engineering and Design

It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely to feel compelled to return for repeat visits. The goal of effective menu engineering is to maximize profitability by leading customers to purchase the menu items you want them to purchase in preference to less profitable menu items which are offered for sale.

Restaurant Valuation

Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business.

Restaurant Business Plans

A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture. A proper plan will allow investors or lenders to understand the financial aspects of your business, and to gain confidence that the business economics and financial fundamentals are sound.

Restaurant Profitability Improvement

Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business.

Restaurant Marketing and Branding

Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders. We are the most well known solution for restaurant chains facing performance challenges and the only firm of its kind offering complete long term management of restaurant chains on a contract basis.

Menu Development

Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business.

Restaurant Management

Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business.

Restaurant Mergers & Acquisition

Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale. Today companies will often look into acquisition opportunities that can increase overall profitability by leveraging costs and synergies across a much larger organization and associate with larger, more easily recognized operators within the industry.

20 Years Experience in Restaurant Consulting

Brillion Restaurant Consultants is a team of restaurant management professionals that bring innovative ideas to the table to create sustainable brands and drive bottom line performance.

The cornerstone of our brand has always been innovation and efficiencies for the foodservice industry. Brillion restaurant group known for innovation strategies ranging from concept development, food and beverage strategies, menu, restaurant design, marketing, training and hospitality initiatives.

As efficiency experts, our team develops strategies to improve our client’s financial performance by implementing proven solutions that will reduce food, beverage, labor and operating costs while maximizing productivity.


Restaurant Consulting Firm with a Proven Track Record

Brillion Restaurant Consultants is an extraordinary team of highly specialized restaurant professionals, each with decades of experience in their related field.

An experience restaurant professional understands that the restaurant business is just that, a business and it must be operated and managed as a money making venture. For those who are first entering the restaurant business we strongly advise consulting with a reputable restaurant professional as a coach and mentor to guide you through the maze of critical decisions associated with a new restaurant start up.

When entering into the restaurant business it is imperative to understand that this is a business with a lot of moving parts. It is highly recommend that you engage a restaurant professional who understands how to minimize your exposure and maximize your investment. Brillion Restaurant Consultants is a team of restaurant professionals that can prepare a low risk feasibility study that will give you the essential information to make a sound business decision and what is required to maximize the performance of your investment.

The Brillion Principals can guide you through a seamless process of:

  • Discovery
  • Incubation
  • Concept Development
  • Menu Development
  • Feasibility Study
  • Financial Analysis

Management

One key ingredient to a successful restaurant operation is management. Brillion restaurant management group understands the importance of implementing better restaurant management systems.

Stabilizing a single unit operation or turning around a drifting chain requires a combination of restaurant management experience, operations expertise, financial and marketing services, and focused restaurant management leadership.

The Brillion restaurant management team brings a proven system for developing restaurant management accountability, cost control systems, sales building initiatives and debt restructuring strategies – essential components to successful restaurant turnarounds.

Our restaurant management approach creates a unified call to action among team members to execute according to sound strategies, and provides implementation support to guarantee that turnaround goals are achieved.

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Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business. At any stage of a restaurant’s life cycle – pre-opening, just-launched, prospering or struggling -- Brillion can help.

Our core focus is on re-engineering and revitalizing underperforming restaurants. We take a meticulous approach to examining every aspect of the business, from financial administration and staffing to the food served to guests, and our job is to help maximize efficiency and profitability in each area.

Applying decades of industry experience, our team will identify key areas of opportunity and help to craft and execute a strategic plan to help improve profits, whether the changes are minor or significant.

Think a longstanding brand can’t reinvent itself? Think again. Our principals have a proven track record of reinvigorating legacy brands through menu redevelopment, concept updates and strategic marketing campaigns. We’ve taken stagnant, dated brands and made them relevant again. Today’s guest demands innovation from successful businesses keeping pace with what seems to be an ever-changing consumer palate and growing list of demands. Our trend-aware team is tapped into what customers want, and we have the creativity, expertise and ingenuity to execute any rebranding, however subtle or major.

Brillion Restaurant Group collectively has more than 20 years of senior restaurant management experience. Not only is our experience key to understanding the intricacies of running day-to-day operations, but our reputation and past success can help rebuild confidence and morale among key stakeholders within your organization.


  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture. A proper plan will allow investors or lenders to understand the financial aspects of your business, and to gain confidence that the business economics and financial fundamentals are sound. Our professionally formatted restaurant business plans are designed to allow investors to read the entire plan or to visit certain aspects of the plan during discussions and negotiations.

CREATING A PROPER PLAN

A proper restaurant business plan should provide lenders and investors a detailed analysis of

  • A description of the new restaurant;
  • An analysis of the restaurant/food industry as it relates to the proposed concept and/or location;
  • Restaurant operations, including the menu, a staff plan (the number of people working in the dining room and the number of people working in the kitchen);
  • The target market, including age of the average patron and the income of the average patron;
  • Geographic characteristics of the restaurant, including demographics of the location and the competition within a certain radius;
  • A marketing plan and sales strategy, including methods of advertising such as direct mail and social media;
  • The operating plan of the restaurant;
  • Long-term development and an exit plan, including the restaurant’s expectations of increased revenue and additional locations;
  • Additional financial information, including how the restaurant plans to increase revenue and penetrate the market
  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style. A restaurant’s brand identity is about expertly-crafted touch points; from the prices, cuisine and menu to the décor, size and location. Your concept sets the stage for the dining experience – and sets expectations before guests even walk through the doors. Even more challenging, is the often encountered need to “renovate” established, successful brands that have grown tired and complacent, that need to find their “wow” factor once again. To be successful, a brand must be an appropriate fit for your market. Through demographic research and market analysis, our team can help determine concept viability – or make adjustments to already-existing elements.

Brillion not only brings its clients a high level of strategic capability, but the creativity and branding expertise to bring your vision to life. We know how to craft concepts that deliver powerful, memorable dining experiences – from the visual elements to the subtle touch points. Our team will work with you through every step of the restaurant concept development process to create a one-of-a-kind brand identity. We’ll integrate your ideas with proven strategies of innovative restaurant concepts and current consumer preferences and trends for a buzz worthy, sustainable and profitable result.

  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical opportunities and implement a strategic, actionable plan to improve profits.

Restaurant Profit Improvement - Areas in Focus

Controlling Costs

We understand the unique challenges a restaurant operator faces; devoting the proper attention to cost control is difficult when you have a complex business to run. Yet the restaurant industry is notoriously unforgiving when it comes to financial missteps; seemingly insignificant errors can send operating expenses soaring. Brillion professionals dig in to all financial aspects of your operation, using a systematic, line-by-line approach to identify key cost-control opportunities, from product purchasing and handling to contract analysis and employee scheduling.

Pricing Policy

Are your prices competitive with other operators in your area? Are you renovating and costing your menu items regularly? Are your prices fair, your margins effective? Our team uses a disciplined approach to pricing, helping to proactively manage food costs and optimize your pricing strategy.

Marketing

Driving traffic is key to driving revenue – but in this ultra-competitive climate, getting diners in the door is more challenging than ever. Brillion marketing professionals will help your restaurant put its best face forward on all channels, from the design and content of your own website to customer engagement on peer-review sites. We will work with you to create marketing campaigns tailored to your target clientele using the most effective mix of traditional advertising (television, radio, print), word-of-mouth buzz generation, social media and online reputation management.

Keeping Track

You don’t have the luxury of a full-time IT team to create and manage point-of-sale systems and custom accounting technologies – and that’s where we come in. We’ll work with you to implement technology that tracks key daily and weekly operating data, inventory and fixed expenses. Our team will help you establish and manage a structured system to collect this data, report it to key decision-makers and help you analyze it to identify potential problems before they multiply.

Understanding the Art of Restaurant Management

Restaurant profit improvement is not black and white; we understand the challenges and intricacies of running a restaurant: the late nights, staff turnover, the need for flawless execution. You’ll benefit from the experience of our seasoned team members: successful restaurant operators, vendors and hospitality executives who understand the unique nature of the restaurant business. We’ve been there, and we’re intimately familiar with the ever-evolving, “always-on” environment that requires constant innovation and fast, decisive action.

  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders. We are the most well known solution for restaurant chains facing performance challenges and the only firm of its kind offering complete long term management of restaurant chains on a contract basis. Our core competency centers on the management and value enhancement of diverse restaurant concepts found in the casual, fast-casual and QSR (Quick Service Restaurant) industry segments.

Brillion leverages "big company" advantages on behalf of smaller chains to provide a superior level of benefits and training to maximize productivity and operational efficiency.

  • Labor Management, Training and Development Programs
  • Payroll Administration
  • Organizational Planning
  • Benefits Administration: Medical, Life, 401K, etc.
  • Human Resources Services
  • Benefits Administration
  • Legal Services
  • Insurance Administration

Our proven team of seasoned professionals effectively assesses each unique situation, identifies and formulates strategic opportunities and executes a detailed tactical plan through supervision and hands-on implementation. Our team is based “on the ground” where the restaurants are; not out of touch in a remote office. We match the skill sets of our senior staff with the unique challenges of each foodservice opportunity.

  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors. A sound restaurant marketing and branding strategy will lay the foundation for driving new business, loyalty and word-of-mouth buzz – and help your concept develop itself into a solid, trusted brand. Our professionals will work with your management team to develop a marketing plan based on what’s already happening inside and outside the four walls of your operation. Brillion will help fine-tune your branding and marketing strategy by delivering:

  • Multi-channel marketing plans (traditional and digital)
  • Development of promotions and loyalty programs
  • Consumer research and comprehensive market analysis
  • Public relations and crisis communications plans
  • Menu mix adjustments
  • Development and management of marketing campaign calendars
  • Market positioning and re-branding
  • Website redesigns

Restaurant owners come to us at many different points in the lifecycle of their businesses seeking restaurant marketing and branding guidance. For an entrepreneur, a long-term branding and marketing plan is essential to a successful initial launch. For a longstanding concept, a branding refresh can reignite flagging sales and reinvigorate customer apathy. No matter the specific marketing needs of your concept, Brillion marketing professionals can help you develop a customized plan to drive business.

  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely to feel compelled to return for repeat visits.

The goal of effective menu engineering is to maximize profitability by leading customers to purchase the menu items you want them to purchase in preference to less profitable menu items which are offered for sale.

Brillion’s teams of professionals have extensive experience in menu engineering and design. Our process encompasses all of the following aspects of menu engineering:

  • Industry and competitive trends
  • Menu psychology (sweet spots, focal points, “star-dog” analysis)
  • Analysis of contribution margin and unit cost
  • Pricing analysis
  • Layout and Design

Properly done, a successful menu design can present your menu items in the best possible light to your customers. Our menu engineering and design team will approach this initiative with sensitivity to the concept’s restaurant's brand and ethos. We'll strive to build consistency and excitement for your brand -- whether it's elegance, casual or family fun. If you have a current menu, we'll review it, analyze its layout and recommend a strategy for how it could be optimized. Some of the changes we suggest may include recommendations about menu categories, determining which items will stay or go in the new menu and how item descriptions might be adjusted for more widespread appeal. We'll evaluate the current pricing structure and develop ideas for the most profitable and appealing menu design for the specific type of establishment.

  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business. At any stage of a restaurant’s life cycle – pre-opening, just-launched, prospering or struggling -- Brillion can help.

Our core focus is on re-engineering and revitalizing underperforming restaurants. We take a meticulous approach to examining every aspect of the business, from financial administration and staffing to the food served to guests, and our job is to help maximize efficiency and profitability in each area.

Applying decades of industry experience, our team will identify key areas of opportunity and help to craft and execute a strategic plan to help improve profits, whether the changes are minor or significant.

Think a longstanding brand can’t reinvent itself? Think again. Our principals have a proven track record of reinvigorating legacy brands through menu redevelopment, concept updates and strategic marketing campaigns. We’ve taken stagnant, dated brands and made them relevant again. Today’s guest demands innovation from successful businesses keeping pace with what seems to be an ever-changing consumer palate and growing list of demands. Our trend-aware team is tapped into what customers want, and we have the creativity, expertise and ingenuity to execute any rebranding, however subtle or major.

Brillion Restaurant Group collectively has more than 20 years of senior restaurant management experience. Not only is our experience key to understanding the intricacies of running day-to-day operations, but our reputation and past success can help rebuild confidence and morale among key stakeholders within your organization.

  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group provides end-to-end contract management services for hospitality industry companies.

Our team will handle most of the key operations of your restaurant company, taking the burden of day-to-day management off your shoulders while applying industry expertise and best practices to improve your business. Our contract management services include:

  • Operational assessment
  • Financial analysis
  • Culinary development
  • Personnel staffing and training
  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

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Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services. The firm has a proven track record of helping restaurants grow, improve and thrive in the ultra-competitive foodservice business. At any stage of a restaurant’s life cycle – pre-opening, just-launched, prospering or struggling -- Brillion can help.

Our core focus is on re-engineering and revitalizing underperforming restaurants. We take a meticulous approach to examining every aspect of the business, from financial administration and staffing to the food served to guests, and our job is to help maximize efficiency and profitability in each area.

Applying decades of industry experience, our team will identify key areas of opportunity and help to craft and execute a strategic plan to help improve profits, whether the changes are minor or significant.

Think a longstanding brand can’t reinvent itself? Think again. Our principals have a proven track record of reinvigorating legacy brands through menu redevelopment, concept updates and strategic marketing campaigns. We’ve taken stagnant, dated brands and made them relevant again. Today’s guest demands innovation from successful businesses keeping pace with what seems to be an ever-changing consumer palate and growing list of demands. Our trend-aware team is tapped into what customers want, and we have the creativity, expertise and ingenuity to execute any rebranding, however subtle or major.

Brillion Restaurant Group collectively has more than 20 years of senior restaurant management experience. Not only is our experience key to understanding the intricacies of running day-to-day operations, but our reputation and past success can help rebuild confidence and morale among key stakeholders within your organization.

  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop

Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale. Today companies will often look into acquisition opportunities that can increase overall profitability by leveraging costs and synergies across a much larger organization and associate with larger, more easily recognized operators within the industry.

If your organization is considering a potential merger or acquisition or you have received an offer to sell, Brillion professionals have the experience to analyze every aspect of this potential transaction, advising you and your team on each implication associated with a potential deal. Brillion will work with you and your team to:

  • Identify opportunities for acquisitions and mergers within the casual, quick-casual and QSR segments of the industry;
  • Provide due diligence services and financial modeling to predict performance as a consolidated entity.
  • Identify potential concerns during the M&A process, such as expiring lease agreements or performance projection anomalies.
  • Enhance restaurant performance through management consulting, branding and culinary menu development.

RESTAURANT M&A BENEFITS:

*Increased buying power – Restaurant mergers and/or acquisitions can provide businesses with the funding and resources to allow access to efficiencies and to allow organizations to scale operations at a lower cost. M&A transactions often enable connections with other companies which might otherwise be unavailable

*Favorable brand association - One of the hidden benefits of some restaurant mergers and acquisitions is the resultant association with other popular brands. If a smaller chain of restaurants merges with a larger chain, the association with other restaurants within the group can offer promotional and advertising opportunities. Synergistic advertising reduces costs and can encourage customers from one concept to visit other concepts with common ownership. This often results in the newly acquired concept penetrating deeper within their markets at a lower cost than might otherwise be possible as a stand-alone business.

*Corporate support – A Merger and acquisition transaction can often provide enhanced levels of corporate support at a variety of levels. Smaller organizations will have access to a wider variety of resources than would otherwise be the case. The acquired company may be able to leverage enhanced levels of talent, resources and system s and will be able to operate at higher levels of efficiency than would be the case as a smaller operator

  • Restaurant and Food Service Consulting Brillion Restaurant Group is a professional management company that provides clients with comprehensive restaurant consulting services.
  • Outsourced Restaurant Management Brillion offers a comprehensive array of management and administrative services to the restaurant and foodservice industry and their stakeholders
  • Menu Engineering and Design It goes without saying that the food is the heart and soul of every restaurant concept. If customers don't feel attracted to a unique menu and enticed to explore it, they are less likely...
  • Restaurant Valuation If you’re considering a potential sale, working through ownership changes, planning for tax or succession purposes, or you’d just like to know how much your business is worth...
  • Restaurant Business Plans A professionally prepared business plan will provide the confidence and data for investors and/or lenders to fund your venture.
  • Restaurant Profitability Improvement  Brillion Restaurant Group’s team of seasoned restaurant professionals and industry veterans will objectively examine all aspects of your restaurant's operations, identify critical...
  • Restaurant Marketing and Branding A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors
  • Menu Development A polished concept, attractive relevant brand and stellar service are critical components of a restaurant’s success; nevertheless, the most important success driver is the food...
  • Restaurant Management If you’ve determined your company needs a management change, your team is ineffective or overwhelmed, or you’d like to leave the industry, Brillion Restaurant Group...
  • Restaurant Development You want to turn the restaurant of your dreams into a real operation. But there’s more to a finely-honed concept than stellar food, personality and style.
  • Restaurant Mergers Acquisition Merging with or acquiring another company (or being acquired by one) has obvious benefits, especially for small chains that have struggled in the past with issues of scale.

Previous Next Start Stop